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How Much Does Geofencing Marketing Cost? A Helpful Guide

Strategy Driven

Here’s what you should know about the price breakdown of geofence marketing: Geofencing Marketing 101. Many geofence companies charge based on CPMs. CPM stands for Cost Per 1,000 Impressions. For instance, a $14 CPM rate equates to 71.428 impressions. Geofencing campaigns usually charge rates between $15 to $17 CPM.

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A simple cure for the Buzzword Bingo | Rajesh Setty

Rajesh Setty

We had offshored our development team but when we did a rightshoring exercise, we found that a dual-shore approach works better. We decided to avoid CPM (cost-per-impression) based advertising as it is difficult to measure the ROI. You can say that we are sort of using cloud computing a bit.