CPM Direct Marketing ROI System 
Harvard Business Review
NOVEMBER 3, 2014
Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity.
Harvard Business Review
NOVEMBER 3, 2014
Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity.
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