Harvard Business Review

OCTOBER 28, 2015

In the display advertising world, advertisers pay by thousands of ad impressions, denoted CPM (cost per thousand). At an average CPM of $1, this budget buys 100 million ad impressions. Each site reports average traffic of one million page views per month. They’re bots creating the appearance of an ad impression.

CPM 8

CPM Advertising Marketing Supply Chain 8

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And since you usually pay on a CPM basis, you get tons of free impressions. This is a wasted opportunity.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And since you usually pay on a CPM basis, you get tons of free impressions. This is a wasted opportunity.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

FEBRUARY 22, 2011

Wired reported late last year, "The top 10 Web sites accounted for 31% of US page views in 2001, 40% in 2006, and 75% in 2010." They're out to kill the cost-per-thousand or CPM-based ad sales model. A new ruling oligopoly has emerged - Google (still), Apple, Amazon, and Facebook (flush with new capital).

CPA 15

CPA CPM Advertising Disintermediation 15