How Much Does Geofencing Marketing Cost? A Helpful Guide
Strategy Driven
MARCH 27, 2020
A geofence is a virtual boundary that defines a specific geographic area with GPS (global positioning system) or RFID (radio frequency identification). Many geofence companies charge based on CPMs. CPM stands for Cost Per 1,000 Impressions. For instance, a $14 CPM rate equates to 71.428 impressions.
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