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Creating a Deep Commitment to Delighting Customers

Deming Institute

Those organizations that can delight customers today and take the steps today that position the organization to delight customers in the future will prosper and grow. But building and maintaining a management culture that reinforces delighting customers and long term thinking is quite difficult.

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Customer Satisfaction is Not Enough

Deming Institute

To succeed over the long term organizations must seek not to satisfy customers but to delight customers. Employees need to understand how customers actually use their product or service. And then they need to use this knowledge to continually improve the value delivered to customers.

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Looking in the Mirror at Customer Focus

Curious Cat

Most organizations say they are focused on meeting and exceeding customer needs. But, as a customer, this often isn’t what I experience. Delighting customers is critical to long term business success. Delighted customers are loyal and much more likely to remain customers. It is a small detail.

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Are You an Accidental Soul-Sucking CEO?

Joseph Lalonde

We’ve bought books, retained consultants, rolled out surveys, looked deep into the hearts and minds of the people who work for us. It occurs to me that Amazon Prime and Costco have a better customer retention rate with their discretionary paid memberships than employers throughout the world have with their employees.

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What Loss Will a Business Suffer Due to a Dissatisfied Customer?

Deming Institute

You can’t know how much a dissatisfied customer will cost your business in the long run. You can make statistical judgements about how costly dissatisfied customers are to a business but those are loaded with many guesses. Very dissatisfied customers may be actively seeking alternatives.

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The System of Profound Knowledge Applied to Sales and Marketing

Deming Institute

Related: Lasting Quality Philosophy Presentation by Steven Haedrich – Deming Podcast: The Deming Journey at New York Label & Box Works – Creating a Deep Commitment to Delighting Customers – Eliminating Sales Commissions at Air Force One. They have a profit sharing plan for all employees.

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Breaking Down How to Write a Thank You Email

HR Digest

Job-Interview Thank You Letter Purpose : Writing a thank-you letter after an interview is a very smart way to draw the interviewer’s attention to key points of the interview conversation while also reiterating your commitment to working for the company. But learning how to write a thank you email does not have to be that complicated.

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