Remove Creative Accounting Remove Marketing Remove Objective Remove Sports
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Eliminate Slogans, Exhortations and Targets

Deming Institute

Inside a meeting often no-one will object. Distorting the numbers, a form of creative accounting aimed at looking good rather than doing well, is rampant in American business. You will often see such stroies about successful sports teams and how their season long slogan helped them succeed.

Deming 28