Creative Accounting, Marketing and Short-term

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Creative Accounting

Marketing

Short-term

Eliminate Slogans, Exhortations and Targets

Deming Institute

APRIL 7, 2016

Watch this short video for a great story illustrating this problem in action: There may be cases in which incentives work only as intended, but I suspect they are relatively rare. Distorting the numbers, a form of creative accounting aimed at looking good rather than doing well, is rampant in American business.

Deming

Deming System Incentives Short-term

We Can’t Study Short-Termism Without the Right Metrics

Harvard Business Review

APRIL 5, 2017

The McKinsey Global Institute, in conjunction with FCLT Global, recently released research stating that long-term-oriented companies perform better than those that focus on short-term results. Getting the measurement right is central to providing convincing evidence on the debate over short-termism.

EPS

EPS Metrics Depreciation Short-term

Leadership Digital

Eliminate Slogans, Exhortations and Targets

We Can’t Study Short-Termism Without the Right Metrics

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