Harvard Business Review

MARCH 22, 2013

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time.

Marketing 17

Marketing Metrics Agility Budgeting 17

Harvard Business Review

MARCH 22, 2013

The culture of "big" — big budgets, big campaigns, big reports — has driven marketing decisions and budgets for decades. In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time.

Marketing 10

Marketing Metrics Agility Budgeting 10

Harvard Business Review

SEPTEMBER 17, 2012

Some of the most successful companies in business today are known for tackling difficult creative challenges by first asking, How might we improve X. Brown observes that within the phrase, each of those three words plays a role in spurring creative problem solving. Often by using the same three words: How Might We.

Innovation 18

Innovation Creativity Cooper Idea Generation 18

Harvard Business Review

JANUARY 14, 2011

Having done that kind of meta-analysis, we can tell you the one element that comes through loudest and clearest: the value of scarcity as a spur to creative problem-solving. In our daily lives, moreover, we can see a very persuasive natural experiment playing out in the realm of marketing communications and advertising.

Altshuller 15

Altshuller TRIZ Innovation Constraint 15

Harvard Business Review

SEPTEMBER 27, 2011

At Apple (or at any innovative company), they take a little bit of this, sprinkle in a little bit of that and that and that to churn out market-busting ideas such as iTunes, and the iPod, iPhone, and iPad (along with a few market disasters like the G4 Cube computer). And that's when the most creative ideas pop out.

How To 16

How To Innovation Creativity Disruptive Innovation 16

Harvard Business Review

DECEMBER 10, 2010

His creativity raised the bar (pun intended) on our hiring process. For example, we'll ask candidates to develop an innovation strategy for the CEO of a major beverage company, synthesizing insights from the market conditions outlined in a beverage industry trend report (which we provide).

Innovation 15

Innovation Chief Operating Officer Christensen Objective 15

Terry Starbucker

AUGUST 8, 2010

Fear is one of the biggest impediments to idea generation. If someone fears that their suggestions will be summarily shot down in nearly every instance, that person will simply stop trying. A leader must be trusted with the ideas and dreams of their teammates, no matter how “off the wall&# they may be.

Leadership 283

Leadership Idea Generation Open-book BHAG 283

Harvard Business Review

MAY 6, 2015

If this new crop of Chief Innovation Officers, company-bred venture capitalists, and creative catalysts can’t prove that they’re moving the needle on things that actually matter to their employer, their jobs will almost certainly evaporate. The five most commonly used metrics were: Revenue generated by new products.

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

APRIL 6, 2017

Executives need to own up to their role in creating the workplace stress that leads to burnout—heavy workloads, job insecurity, and frustrating work routines that include too many meetings and far too little time for creative work. Here’s how leaders can address them. Excessive collaboration. Weak time-management disciplines.

Company 15

Company Agility Energy Tools 15

Mike Cardus

NOVEMBER 22, 2010

Design by 12GrainStudio When Ideas Have Sex, What do the babies look like? Monday, November 22nd, 2010 Posted by: mike Honored to be part of The Wilson Edge ’s Marketing for the 21st Century Un-Book Tour. Below is the power point of my talk; When Ideas Have Sex, What Do The Babies Look Like? Give Ideas P.R.O.PS…A

Team Building 94

Team Building Idea Generation Creativity Learning-by-Doing 94

Mike Cardus

NOVEMBER 1, 2010

You are going to hear Robin Wilson speaking about foursquare and how Buffalo can utilize this amazing marketing tool to direct traffic to your business! Speaking about When Ideas have sex. image by by je@n Related posts: Stop Marketing & Start Sharing: Social Media Workshop When Ideas Have Sex, What do the babies look like?

Media 95

Media Team Building Idea Generation Learning-by-Doing 95

Strategy Driven

NOVEMBER 2, 2012

Business development. Adjustments must be periodically made to target markets, definition of terms and modification of strategies. Doing the things necessary to assure revenue (billings, sales, add-on’s, marketing). Readily measurable values: Time and cost of product development-service delivery cycles.

Strategic Planning 67

Strategic Planning Budgeting Planning Competitive Advantage 67

Harvard Business Review

NOVEMBER 7, 2012

R&D investments have been made, stage/gate processes have been built, creativity training courses have been run, and yet the outputs — exciting new products and services — don't seem to be falling into place. None of them involve idea-generation schemes. Rather, they are all about translating ideas into action.

Company 8

Company Stage-Gate Innovation Bureaucracy 8

Harvard Business Review

SEPTEMBER 5, 2018

Billed as a set of tools for innovation, design thinking has been enthusiastically and, to some extent, uncritically adopted by firms and universities alike as an approach for the development of innovative solutions to complex problems. Then, both approaches move toward developing a theory about how to solve the problem or design challenge.

Real Estate 8

Real Estate Proposal Politics Policies 8