Leading Blog

MARCH 3, 2015

Imagine what Atari might have achieved if Steve Jobs had stayed there to develop the first mass market personal computer. We need to find and support positive deviance while promoting for systematic improvement. * * * Like us on Facebook for additional leadership and personal development ideas. * * *. Management'

Mass Marketing 150

Mass Marketing Follow-up Maturity Operations 150

The Horizons Tracker

APRIL 28, 2022

It’s perhaps no surprise, therefore, that data from Rice University shows that market power today is more concentrated in the hands of a relatively small number of incumbents than ever before. An environment of creative destruction most definitely is not present. A different picture.

Entrepreneur 98

Entrepreneur Venture Capitalist Mass Marketing Globalization 98

Harvard Business Review

DECEMBER 30, 2016

Their RFP-responsive outsourcing expertise had perversely obscured essential insights into what creative fulfillment should mean for both customers and client. Consequently, that applications outsourcer can now go beyond customer satisfaction to influence the developer side of the process-turned-platform.

Process 10

Process Competitive Advantage Outsourcing Supply Chain 10

Harvard Business Review

MARCH 12, 2018

Developing what we call an “M&A strategy for talent” is one way to overcome this. Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM.

Engineering 8

Engineering Mass Marketing Automotive Human Capital 8

Harvard Business Review

SEPTEMBER 14, 2011

Chirotech specializes in biocatalysis and chemocatalysis, two important subspecialties of biotechnology and chemistry that help develop key biological and chemical intermediates needed for the efficient production of medicines. Reliance MediaWorks' global creative network is highly decentralized, allowing each design studio head in the U.S.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

FEBRUARY 27, 2013

Julie Burstein: 4 lessons in creativity. When we think of creativity, we often think of art, but creativity permeates everything. She published her first book, Spark: How Creativity Works in 2011 and now hosts her own podcast, Pursuit of Spark! Watch this TED talk to inspire more creativity in your work and personal life.

Godin 8

Godin Open-book Mass Marketing Creativity 8

Harvard Business Review

MAY 26, 2014

The divisions pay for what they get, and contribute a negotiated amount to the development of the brand. Mass-market brand-behemoth Unilever applied a creative solution to the problem of subtracted value when it acquired the up-market brand Elizabeth Arden. It appointed a gatekeeper.

Mass Marketing 8

Mass Marketing Brand Disruptive Innovation Advice 8