Why Do Smart People Do Such Dumb Things?
Harvard Business Review
JANUARY 11, 2011
For years, those of us who study business innovation have been thrilled by the results and influence of Muhammad Yunus , Grameen Bank, and the idea that one powerful way to fight poverty is to make small loans to villagers (mainly women) who have tons of energy but no access to capital. That's a central challenge for innovators everywhere.
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