Creativity Finance Management Mass Marketing 
Harvard Business Review
MAY 26, 2014
The traditional advice, from Clayton Christensen’s work on disruptive innovations and Michael Tushman’s on organizational ambidexterity , is to set up the new activity as a separate unit, reporting to a manager at the corporate headquarters who can sponsor the new activity and help to integrate it with the rest of the company.
Harvard Business Review
MAY 30, 2014
You can judge for yourself the creativity emanating far from these agencies’ U.S. And because batteries are the single most expensive component in electric vehicles, that would be a big step toward his dream of a mass-market Tesla car. Communication Managing yourself' home bases in the epic 90-second spot.
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