Harvard Business Review

AUGUST 29, 2011

We've all been in conversations on the topics of creativity and innovation when Henry Ford's most famous adage is (excuse the pun) trotted out, usually accompanied by a knowing smirk and air of self-evidence. It was better cars, with better financing options. Battle lines are quickly drawn. Used car trade-ins. Closed car models.

Innovation 15

Innovation Mass Marketing Price Market Segmentation 15

Harvard Business Review

FEBRUARY 29, 2012

These two key functions — Marketing and Service — are regularly discussed as shaped by social era dynamics. It will help us decide what we make, how much we make, and how we finance that production. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience.

Porter 15

Porter Mass Marketing Supply Chain Retail 15

Harvard Business Review

MAY 26, 2014

Should the new activity have a separate stock market listing or separate funding? New ventures, for example, often complain that the corporate finance function requires them to meet budget or lose bonuses or funding; or they can’t recruit the talent they need because of the corporate job evaluation approach. It appointed a gatekeeper.

Mass Marketing 8

Mass Marketing Brand Disruptive Innovation Advice 8

Harvard Business Review

MAY 30, 2014

Maybe even cleverer is the market that Leo Burnett targeted to introduce it — a group with a strong need (and a perfect opportunity) to socialize: college freshmen. You can judge for yourself the creativity emanating far from these agencies’ U.S. So you have to find a partner to have one (and buy two at a time).

Short-term 8

Short-term Mass Marketing Long-term Diversity 8