How Story Platforms Help Global Brands Go Local
Harvard Business Review
JULY 23, 2013
As they wrote: "It''s hard to create relevant and timely global advertising themes, positioning, and stories that reinforce the brand, appeal to consumers around the world, and can be creatively delivered through all touch points. The marketing guru Seth Godin recently announced that content marketing "is all the marketing that''s left."
8 
Let's personalize your content