Yes, You Can Brainstorm Without Groupthink
Harvard Business Review
JULY 25, 2012
In articles in both the New York Times and The New Yorker earlier this year, the concept of brainstorming as introduced in the 1940's by Alex Osborn has been attacked as ineffective and linked to the concept of " Groupthink.". We have no issue with the importance of the creative individual to generate focused and powerful ideas.
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