Harvard Business Review

JANUARY 7, 2016

Zipcar counts as a disruptive innovation. The latter is according to Clayton Christensen, Michael Raynor, and Rory McDonald in their recent HBR article “ What is Disruptive Innovation?” ” They also write that “disruptive innovations originate in low-end or new-market footholds.”

Disruptive Innovation 8

Disruptive Innovation Definition Innovation Christensen 8

Harvard Business Review

AUGUST 29, 2011

We've all been in conversations on the topics of creativity and innovation when Henry Ford's most famous adage is (excuse the pun) trotted out, usually accompanied by a knowing smirk and air of self-evidence. Battle lines are quickly drawn. Having grown weary of both sides of the debate, I was curious; did Ford utter those words?

Innovation 15

Innovation Mass Marketing Price Market Segmentation 15

CO2

JANUARY 2, 2011

These are: Customer Segments – An organization serves one or several customer segments. They look at 9 Building Blocks that form the business canvas. Technology and its role in travel 2.0 Pink Demos Dr. John Sullivan FORA.tv

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

MARCH 20, 2013

Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation , a focus of my research for many years. What it takes to make the successful shift to open innovation is always an important theme in our discussions.

Innovation 8

Innovation Advertising Market Segmentation Brand 8

Harvard Business Review

SEPTEMBER 21, 2011

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). Abstract thinking is useful for early stages of innovation. When you think about any situation, you can focus your thinking on abstract aspects or specific details.

Word of Mouth Marketing 12

Word of Mouth Marketing Transportation Market Segmentation Advertising 12

Harvard Business Review

APRIL 22, 2011

No, no, no," you're thinking, "It's about keeping the staff or innovating or making sure the wheels stay on the bus or." My point is that when you have a culture of innovation, people stay, products ship, and performance sizzles. Since the beginning, Google has had a great culture of innovation. That's gotta change.

Micromanagement 15

Micromanagement Open-book Parcell Innovation 15

Harvard Business Review

MARCH 22, 2011

The innovation research identifies the tyranny of large numbers as a common (and vexing) problem for leaders as companies grow, well documented by Harvard Business School Professor Clayton Christensen in The Innovators Solution , Jim Collins in How the Mighty Fall , and by Scott Anthony on this blog.

Ries 10

Ries Agility Market Segmentation Christensen 10

Harvard Business Review

OCTOBER 24, 2014

Specifically, it requires reimagining the business you are in, empathizing with your target customers and their challenges, and creatively determining how to most effectively solve their problems. In IoT businesses, sales departments often struggle to determine how to best take a combined product and service to market.

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

NOVEMBER 20, 2015

Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Innovative, proudly geeky Norwegian software company, Trolltech , an open-source pioneer, landed a contract with the mobile division of Sharp, the Japan-based consumer electronics global powerhouse.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

NOVEMBER 16, 2012

We wanted to simply create an organizing principle to encourage the creativity and energy of Americans to work together for a greater good. Unlike traditional marketing segments, the connected generation audience can't be broken down by age, demographics, interest, or hobby. It seems to me there are three components: 1.

Marketing 8

Marketing Simon PR Media 8

Harvard Business Review

FEBRUARY 4, 2013

How many analyses were required to complete that market segmentation report? What type of competitor analysis are you doing in order to evaluate that market? When work is not transparent, you lose a chance for employees to contribute the gifts they have to offer — their creativity, inspiration, and perspective.

Market Segmentation 8

Market Segmentation Operations Project Report 8

Harvard Business Review

JUNE 24, 2015

The f ive forces framework for strategy may be valid in one arena, blue ocean or open innovation in another, but each approach to strategy tends to be presented or perceived as a panacea. This approach works when the visionary firm can single-handedly build a new, attractive market reality.

Strategy 8

Strategy Competitive Advantage Environment Execution 8