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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Manager, Public Relations – Adworkshop – Lake Placid, NY

HR Digest

Adworkshop is an integrated marketing agency providing strategic consulting and creative marketing solutions that. Manager, Public Relations - Adworkshop - Lake Placid, NY. The post Manager, Public Relations – Adworkshop – Lake Placid, NY appeared first on The HR Digest.

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105
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The Importance of Domain Name Selection for Non-Profits

Lead Change Blog

A well-designed, user-friendly website is an important part of marketing and fundraising for your nonprofit organization. If you borrow a page from Gaga’s book and use one of the hundreds of newer domain name extensions now available, you can be creative—use a. Maris Callahan is the director of public relations for Donuts Inc.

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Make It, Don't Fake It

Leading Blog

Horn then takes us through her journey as the CEO of a public relations and marketing communications agency. I walked into PeopleSoft’s main conference room armed with a pack of business cards emblazoned with the initial name of my future company, Sabrina Horn Public Relations, and a logo the resembled a towel monogram.

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30 Influencers Behind the Brands We Love

Lead Change Blog

What can we learn from these top digital marketers, and how do we engage and influence them? Bryan Kramer identified the 30 influencers and Leadtail analyzed over 20,000 of their public tweets, which included 9,413 links, 3,554 unique hashtags, 8,070 mentions/replies, and 2,589 retweets. How do they engage on social media as humans?

Brand 346
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162