The Horizons Tracker

APRIL 28, 2022

It’s perhaps no surprise, therefore, that data from Rice University shows that market power today is more concentrated in the hands of a relatively small number of incumbents than ever before. An environment of creative destruction most definitely is not present. A different picture.

Entrepreneur 98

Entrepreneur Venture Capitalist Mass Marketing Globalization 98

Harvard Business Review

FEBRUARY 23, 2017

When consumers believe a product is creative, they are more likely to like , share , and buy it. And yet not everyone agrees on what “creativity” looks like. We found that the two countries had different views of what made a product creative. Concerned with the role of technology. and China.

Creativity 9

Creativity Mass Marketing Productivity Products 9

Harvard Business Review

AUGUST 21, 2018

As technology transforms our economy, one trend is getting more and more attention: the prospect that it will increasingly automate the work that we human beings do. While it’s true that technology is taking over routine tasks from many workers, it is also reshaping many supply and demand trends that drive our global markets.

Mass Marketing 10

Mass Marketing Technology Contract Manufacturing Insurance 10

CO2

JANUARY 2, 2011

Technology and its role in travel 2.0 Technology and its role in travel 2.0 B usiness Model Generation caught my eye in a book store in December – It is rare I find myself in book stores anymore given how many books are sent to me as a blogger and my preference in reading on Kindle or IPad. Pink Demos Dr. John Sullivan FORA.tv

Business Model 141

Business Model Executive Coaching Execution Blog 141

Harvard Business Review

APRIL 25, 2012

Maybe we'll get the winning creative for a multi million-dollar ad campaign in a crowdsourced competition. A large consumer electronics manufacturer we recently worked with had launched a new hybrid TV and internet technology focused on teens. The TV included many of the teens' suggestions, but didn't catch on in the mass market.

Power 14

Power Mass Marketing Focus Group Brand 14

Harvard Business Review

JANUARY 3, 2013

True, they pioneered the creative use of technology to open up flexible new ways of renting a car. Accompanying these peer economy companies are others (like Zipcar) which simply leverage technology and lower transaction costs to make flexible renting a viable alternative to asset acquisition.

Disaggregation 8

Disaggregation Hammer Mass Marketing Gordon 8

Harvard Business Review

MARCH 12, 2018

Its cars didn’t match up well with those of top luxury brands like Mercedes, BMW, and Audi, yet the company lacked the capacity to compete with mass-market leaders like Toyota and GM. He was creative and, in some cases, counterintuitive. For years, Volvo was a brand stuck between a rock and a hard place.

Engineering 8

Engineering Mass Marketing Automotive Human Capital 8