When is Spinning the Message a Good Thing?
Marshall Goldsmith
SEPTEMBER 26, 2011
Q: In our company we value integrity, yet leaders - especially in marketing - are taught to "spin" to make products and services sound good to clients. This dysfunctional spinning led to countless disasters for buyers - who lost their homes and ruined their credit ratings. When is "spinning" a message a good thing? Life is good.
Let's personalize your content