Crisis Management Examples Marketing Scenario Planning 
Harvard Business Review
JANUARY 6, 2011
For example, when it comes to preparation for a possible showdown involving North Korea, there has been no discussion or scenario planning between American and Chinese top brass — not a recipe for good crisis management. So much for the G-20's pledge to "avoid the mistakes of the past.". State Department.
Harvard Business Review
FEBRUARY 14, 2011
There is a danger that even after dealing with the crisis, managers will continue to give short shrift to their nonmarket and other fundamental corporate choices. Meanwhile, they often fail to think deeply about truly strategic questions, involving political risk, like: how should we supply foreign markets?
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