article thumbnail

Crisis Management: The Ultimate Test of a Leader | In the CEO.

In the CEO Afterlife

Crisis Management: The Ultimate Test of a Leader. by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. Ever since the Tylenol tampering recall of 30 years ago, the performances of companies in crisis have come under public scrutiny. In the CEO Afterlife. Main menu Home.

article thumbnail

My Best Blogs of 2011

In the CEO Afterlife

My fascination isn’t my productivity; rather, it is the source of the idea. Crisis Management: The Ultimate Test of a Leader [link]. In this post, I compare the ineptitude of BP against the leadership of Rudy Giuliani during a much bigger crisis. But as the year closes, I realize that I’ve posted 54 blogs.

Blog 222
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Differentiation’s Arch Enemy: Price

In the CEO Afterlife

In their minds, they weren’t gouging the consumer; they were simply ensuring their products garnered a fair price. As much as ‘branded’ companies pride themselves on being differentiated, ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition. Behind this logic is a basic business issue.

Price 162
article thumbnail

Why Price Fixing Continues

In the CEO Afterlife

In their minds, they weren’t gouging the consumer; they were simply ensuring their products garnered a fair price. As much as ‘branded’ companies pride themselves on being differentiated, ‘value-added’ marketers, they continually exchange ‘price buyers’ with their competition. Behind this logic is a basic business issue.

Price 148
article thumbnail

The Beer formerly known as Albino Rhino

In the CEO Afterlife

Earls said they would re-name the product by April 24, 2013. Simply pulling “Albino” and going with “Rhino” would probably suffice, but that’s an easy-out for a lazy, complacent marketer. The story made the rounds in social media. Then again, choosing a completely unrelated brand name falls into the same category.

Brand 198
article thumbnail

Interview: Rebel Brown

N2Growth Blog

Rebel Brown : I’ve been a consultant for over 20 years now, focused on helping international clients in areas of business and market strategy, positioning and market launches. On with the interview… Mike Myatt: For our readers not familiar with your background, could you give us a brief Bio?

Open-book 272
article thumbnail

Setting Strategy in Egypt's (and Other) Shifting Sands: A Four-Part Approach

Harvard Business Review

There is a danger that even after dealing with the crisis, managers will continue to give short shrift to their nonmarket and other fundamental corporate choices. Finally, in terms of host country strategies , the importance of developing a market strategy that focuses on the poor is crucial given the huge underclass in Egypt.