Don’t Trust Your Company’s Reputation to the Quants
Harvard Business Review
AUGUST 4, 2014
For each of the past 15 years, they have calculated the RQ (reputation quotient) of 60 highly visible companies in the eyes of the American public by measuring perceptions of those companies in six major areas: Social responsibility. Vision and leadership. But a crisis is a tough time to start managing in an unaccustomed way.
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