The GOP Needs a New Product, Not a New Brand
Harvard Business Review
MARCH 26, 2013
It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. Lafley and Roger L. After the book came out, the financial crisis and subsequent Great Recession made the problem of economic insecurity much, much worse.
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