Strategy Driven
OCTOBER 11, 2021
To become a successful businessperson, you have to get many things straight even before launching the company. If you want to avoid making the same blunder, ensure to pay attention to the following factors before commencing your business: Define your marketing strategy. Marketing is the lifeblood of a business.
In the CEO Afterlife
AUGUST 15, 2011
Beauty Marketers: Best in Class. by John • August 15, 2011 • Branding , Marketing • 0 Comments. The piece described a passionate marketing company who has believed in the power of advertising and branding for most of its 100 years. well, the marketer better be a disciple of the Church of Brand. Leadership.
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Great Leadership By Dan
DECEMBER 22, 2011
In his book, Built to Last , Jim Collins describes the very successful succession planning process that GE’s CEO, Reginald Jones, took to find a new CEO. GE’s commitment to the succession process not only identified Jack Welsh, but all of his predecessors as well. Challenges for Mid-Market Companies.
In the CEO Afterlife
APRIL 28, 2012
In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. I came up through marketing; quite honestly, during my years in marketing I hadn’t given much thought to HR. Human Resources.
In the CEO Afterlife
MARCH 15, 2012
Proactivity is the secret to long-term success. That’s because success for Page and Jobs hinged on the strategic choices they made – primarily which products and applications to bet on. Those who get to the future first, are the ones who win. Apple has been adept at the vision game for a quarter of a century.
In the CEO Afterlife
JUNE 10, 2015
As a critical success factor, strategy turned into a lucrative industry for a host of consulting firms such as McKinsey & Company , and the Boston Consulting Group. In the new economy, culture is the poster child of corporate success. The truth is that one success factor needs other success factors to be effective.
Strategy Driven
MAY 13, 2016
Question 2: How large is the target market for your solution? While each entrepreneur needs to answer for him or herself the question: how large a market needs to be to be worth their attention? The entrepreneur may be smarter about a given solution, but the market is always smarter about their problems.
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