What Apple, Lending Club, and AirBnB Know About Collaborating with Customers
Harvard Business Review
JULY 3, 2015
Example: Carol owns a small business and needs a customer relationship management (CRM) platform. Supporters: These customers are aware of your company and brand, and buy from you consciously. Example: Jim’s firm has used the same CRM software for ten years. They support your company by purchasing regularly.
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