Remove CRM Remove Ethics Remove Innovation Remove Products
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Social media summit

Lead on Purpose

Filed under: Techology , Market-driven , Product Management / Marketing Tagged: | social media , Chris Brogan , Julien Smith , Mitch Joel , community , tribe « Leadership and learning Five championship strategies » Like Be the first to like this post. Theme: Digg 3 Column by WP Designer.

Media 180
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The (New) Skills You Need to Succeed in Sales

Harvard Business Review

In fact, aggressive sales styles and product-focused selling are now so outdated that some customers are simply refusing to meet with salespeople using these techniques. Information about product and service features is increasingly available online, so sales people find themselves in front of well-prepared customers.

Skills 15
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Experiment with Organizational Change Before Going All In

Harvard Business Review

Say you introduce an innovative new customer-relationship-management (CRM) tool for your sales force, and revenue increases by 15%. When such simple randomization is not feasible due to logistics, ethics, cost, or sample size, more sophisticated analytical techniques can be employed. Take the issue of productivity.