CRM Ethics Marketing Trends 
Strategy Driven
FEBRUARY 29, 2024
In marketing, repetition and ease of recall are critical, and vanity phone numbers tap directly into these psychological drivers. The research underscores the significant impact of vanity numbers in expanding market reach and reinforcing brand promises.
Harvard Business Review
AUGUST 1, 2012
Our research confirmed a growing trend: Salespeople today need to engage in collaboration with the customer but also increasingly with their own organization. Increased use of technology, they told us, means that online channels are substituting for traditional face-to-face meetings, and CRM systems are providing new insights into customers.
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