Harvard Business Review

MAY 19, 2014

Clayton Christensen first documented this phenomenon in his study of the disk drive industry , and found that new companies targeting existing customers succeeded 6% of the time, while new companies that targeted non-consumers succeeded 37% of the time. Disruptive innovation Entrepreneurship' Oculus, of course, was wildly successful.

Entrepreneur 8

Entrepreneur Advice Disruptive Innovation CRM 8

Harvard Business Review

MARCH 23, 2015

We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation. Sports has been very good for the cable industry. When you don’t need to win games to make money, what’s the incentive to win?

Price 8

Price Team Sports Franchising 8

Harvard Business Review

NOVEMBER 6, 2013

And while almost all the examples I cite are from West Africa, many of these ideas and innovations are well suited for emerging markets around the world. The theory is that this provides an incentive for African decision-makers to think more radically about leapfrogging than their counterparts saddled with baggage from a bygone era.

CRM 8

CRM Marketing Supply Chain NGO 8