Strategy Driven

OCTOBER 27, 2020

With the advancement of technology, consumer behavior has changed. With every passing day, numerous competitors are popping up in each industry. The SuperOffice Customer Relationship Management (CRM) tool can help you organize all the data related to your customers. Gather Feedback and Iterate Based on that.

CRM 101

CRM Loyalty White Paper Content 101

Harvard Business Review

AUGUST 9, 2012

With the combination of cloud storage and computing, mobile technologies, and powerful analytical and predictive tools, we can start mining 'big data' and reaping huge rewards.". We commonly see new technologies overhyped; their capabilities are promoted beyond their potential. It's not that simple, especially for sales forces.

CRM 13

CRM Micromanagement Technology Maturity 13

Harvard Business Review

DECEMBER 29, 2014

Perhaps the biggest challenge for sales ops leaders is delivering a huge diversity of work, while operating in a constantly changing business and technology environment. •Administer quarterly sales incentive compensation plans and the goal setting process. •Manage sales force automation and CRM systems and processes.

Offshoring 9

Offshoring Outsourcing Analysis Incentives 9

Harvard Business Review

JULY 25, 2017

And as e-commerce outfits increasingly follow Amazon’s lead in adopting a purely data-driven model to provide greater value in the face of squeezed margins, retailers and service providers that don’t embrace technology will be at a major disadvantage. Sponsored by DXC Technology. Insight Center. Crossing the Digital Divide.

Loyalty 8

Loyalty Retail Real Estate Discount 8

Harvard Business Review

MAY 19, 2014

Clayton Christensen first documented this phenomenon in his study of the disk drive industry , and found that new companies targeting existing customers succeeded 6% of the time, while new companies that targeted non-consumers succeeded 37% of the time. Oculus, of course, was wildly successful.

Entrepreneur 8

Entrepreneur Advice Disruptive Innovation CRM 8

Harvard Business Review

AUGUST 15, 2014

It’s become commonplace for observers to tout the transformative potential of digital technologies and bemoan the allegedly slow pace at which companies support these initiatives. And is the key to success here the technology, or fundamental segmentation and buying-process criteria? are picking up steam.” are picking up steam.”

Media 9

Media ROI McKinsey Survey 9

Harvard Business Review

DECEMBER 21, 2011

These salespeople earned lucrative commissions on sales to current customers and had little incentive to hunt for new customers. After several years, salespeople earned $650,000+ a year, resetting the pay scale for the entire industry. Annual first-year salesperson turnover was 60%. All are sources of customer value.

Company 14

Company Market Penetration Long-term Short-term 14