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Stop Numerator Thinking: Innovating Your Service Experience

Lead Change Blog

Then there are the business developers forever in pursuit of new products and new markets. I listened to an IT manager explaining on a speakerphone to a colleague he served in the marketing function why it was going to take two days to get a requested report. They don’t forget a birthday or a chance to surprise a prospect.

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Seven Strategies for Managing Workplace Internet Usage

Strategy Driven

Headquartered in Lawrence, Pennsylvania, Black Box Network Services has the largest footprint in the industry, with 194 offices serving 141 countries. With more than 4500 Team Members worldwide, we serve more than 175,000 clients in every major industry sector. Marketing might need greater bandwidth for YouTube campaigns, for example.

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Salespeople have questions. Jeffrey has answers.

Strategy Driven

The second time I was in the market to buy. How would you approach the market of sales professionals and sales management? But if you could get them to record something on their laptop immediately, like a two minute, this goes here, this goes here, and you could actually do their CRM entering for them… Oh baby!

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How Marketers Can Personalize at Scale

Harvard Business Review

Marketing has entered its “uncanny valley” moment. Some marketing efforts give off the same vibe, like that creepy feeling when a casual online search leads to a glut of ads for the same pair of boots or getaway destination. Sales & Marketing. And that’s off-putting. It’s worth trying to get right.

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Executives and Salespeople Are Misaligned — and the Effects Are Costly

Harvard Business Review

Companies fail to get the most out of the $12 billion a year they spend on sales enablement tools and the billions more on CRM technology. But good planning and proper leadership support can help. Consider a large home energy provider in a mature, commoditized market where deregulation is driving down revenue and profit.

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How to Get Your Salespeople to Execute Your Strategy

Harvard Business Review

Many companies in my experience have a similar disconnect between their intended market or customer type and their actual client base. There’s a reason you chose those target markets or customer types. Define territories carefully (by geography, industry or simply named accounts) and be sure your sales team is focusing there.

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Who Owns Your Customer Relationships: Your Salespeople or Your Company?

Harvard Business Review

Marketing designs the promotional campaign. A sales model that pays salespeople almost entirely on commission and gives them exclusive "ownership" of customers often works for a while for products in unsaturated markets. After several years, salespeople earned $650,000+ a year, resetting the pay scale for the entire industry.

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