Harvard Business Review
SEPTEMBER 26, 2014
Precision business models and one-to-one marketing may still feel out of reach for some. But perhaps the compromise between mass marketing and CRM is “GRM” — geographic relationship marketing. And the best of both worlds is possible.
Harvard Business Review
APRIL 13, 2015
Supermarkets became popular in the 30’s because the mass market had only recently gotten access to cars. Veeva provided a CRM customized specifically for the pharmaceutical industry, leveraging a lot of the innate capabilities built into the Salesforce Force.com platform. The supermarket is a great example. billion.
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