Customer Intimacy, Customer Loyalty and Loyalty

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Customer Intimacy

Customer Loyalty

Loyalty

Understanding Customers Is Everyone's Job

Harvard Business Review

APRIL 18, 2013

Helping customers includes offering information to make their buying process easier, as, for instance, Netflix and Amazon do with their product recommendations. They''re using tailored suggestions to drive customer loyalty. But enhanced marketing capability, by itself, is not sufficient for gaining maximum customer intimacy.

Customer Intimacy

Customer Intimacy Supply Chain Market Segmentation Human Resources

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

JULY 3, 2015

Creating models based on co-creation requires identifying the subset of customers with the right kind of brand affinity. These four types of customers represent different levels of brand affinity: 1. Transactors : These customers have no loyalty to your brand. for the right incentives and shared value.

CRM

CRM Brand Business Model Intangible Assets

Leadership Digital

Understanding Customers Is Everyone's Job

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

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