Remove Customer Intimacy Remove Development Remove Finance Remove Operations
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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

Yet wanting to be closer with customers, and knowing what actual, operational pathways to take in order to achieve this are two very different things. Consider the battle waged by IBM’s software development teams between competing methods for getting closer to customers. The Future of Operations.

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Start-ups: Before You Launch Your Product, Start With a Service

Harvard Business Review

Seed investors are mostly operating as growth investors, expecting that the entrepreneur will somehow manage to bridge the gap and bring a concept to realization. Initially, the company relied entirely on services to get close to customers, understand and address their problems, and in the process generate revenues.