Customer Intimacy, Development, Leadership and Loyalty

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Customer Intimacy

Development

Leadership

Loyalty

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Harvard Business Review

JULY 3, 2015

It starts by understanding customers’ affinity with the brands. Through our research on network-centric businesses and our experience advising hundreds of companies we have developed a framework for understanding customer affinity. These four types of customers represent different levels of brand affinity: 1.

CRM

CRM Brand Business Model Intangible Assets

Standard Operating Procedures Can Make You More Flexible

Harvard Business Review

APRIL 30, 2013

For example, we are building a development platform for the iPad, and defining how it will interact with our electronic medical record system. Yet at the same time they use these standards as a springboard for creating unique solutions for each customer based on a deep understanding of their needs. (I

Operations

Operations Customer Intimacy Supply Chain Wiersema

Leadership Digital

What Apple, Lending Club, and AirBnB Know About Collaborating with Customers

Standard Operating Procedures Can Make You More Flexible

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