How IBM, Intuit, and Rich Products Became More Customer-Centric
Harvard Business Review
JUNE 17, 2015
Yet wanting to be closer with customers, and knowing what actual, operational pathways to take in order to achieve this are two very different things. This way, they can respond very quickly to new or changing customer needs, incrementally. The Future of Operations. Intuit: Reviving a Culture Built Around Customers.
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