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Start-ups: Before You Launch Your Product, Start With a Service

Harvard Business Review

In short, they want to come to the rescue of victory. Andy’s research was financed by DARPA at the university. We presented them with our range of acceptable terms and indicated that if we did not receive offers in those ranges, we were content to continue bootstrapping the company as we had a solid clientele.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

In this article we look at three very different organizations – IBM, Rich Products, and Intuit – and the three different paths they have taken in reconfiguring their operations for more customer intimacy, by changing methods, reengineering processes, and transforming culture. IBM: Applying a Hybrid Design-Thinking Approach.