Next Level Blog

FEBRUARY 1, 2022

The authors argued that companies had to pick between one of three paths to value creation and success in the market – operational excellence, customer intimacy or product leadership. And once you picked one, the work of leadership was to align the culture with the chosen path.

Company 246

Company Customer Intimacy Schein Long-term 246

Six Disciplines

DECEMBER 13, 2013

This small team was one of the most productive, spirited and lively groups I''ve ever known. As organizations increase in size, the leadership team moves from generalists to specialists who are responsible for a particular business area. Customer Intimacy. Attracting Team Members. Effective Communication.

Customer Intimacy 133

Customer Intimacy Hammer Competitive Advantage Organization 133

Six Disciplines

MAY 17, 2013

This small team was one of the most productive, spirited and lively groups I''ve ever known. As organizations increase in size, the leadership team moves from generalists to specialists who are responsible for a particular business area. Customer Intimacy. Attracting Team Members. Effective Communication.

Customer Intimacy 116

Customer Intimacy Hammer Competitive Advantage Organization 116

Harvard Business Review

JUNE 17, 2015

In this article we look at three very different organizations – IBM, Rich Products, and Intuit – and the three different paths they have taken in reconfiguring their operations for more customer intimacy, by changing methods, reengineering processes, and transforming culture. IBM: Applying a Hybrid Design-Thinking Approach.

Productivity 8

Productivity Products Customer Intimacy Software 8

Harvard Business Review

JULY 19, 2017

Operational excellence, customer intimacy, or product leadership — successful companies excel in one dimension and perform well in the others. Leadership teams, recognizing that technology’s supporting role has changed, have also reordered their thinking about digital leadership.

Technology 8

Technology CIO Content Customer Intimacy 8

Harvard Business Review

JULY 3, 2015

Example: Ann just switched to a new CRM platform and has heard from the sales team that it saves time and increases conversion. Co-creators: These customers are so engaged with the brand that they share in the value creation, and receive value back. Evaluate your leadership team’s openness to co-creation as well.

CRM 8

CRM Brand Business Model Intangible Assets 8

Harvard Business Review

APRIL 30, 2013

There is one marketing communications team, and we work across all our institutes, such as heart and vascular, or cancer. Yet at the same time they use these standards as a springboard for creating unique solutions for each customer based on a deep understanding of their needs. (I

Operations 8

Operations Customer Intimacy Supply Chain Wiersema 8