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The Small Business Advantage

Six Disciplines

Small businesses have an enormous advantage in their ability to help people connect to the purpose of the organization, AND enable them to see that what they’re doing is contributing to that purpose in a meaningful way. It seems like nothing I do will make a real difference in anything. Customer Intimacy.

article thumbnail

The Small Business Advantage

Six Disciplines

Small businesses have an enormous advantage in their ability to help people connect to the purpose of the organization, AND enable them to see that what they’re doing is contributing to that purpose in a meaningful way. It seems like nothing I do will make a real difference in anything. Customer Intimacy.

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How IBM, Intuit, and Rich Products Became More Customer-Centric

Harvard Business Review

How well do you know your customers? We have shifted from a competitive landscape in which companies are more exclusively focused on external forces affecting their industries and sectors, to one that has become significantly more customer-centric. The technologies and trends shaping tomorrow’s businesses.