Next Level Blog
FEBRUARY 1, 2022
The authors argued that companies had to pick between one of three paths to value creation and success in the market – operational excellence, customer intimacy or product leadership. However you show up as a leader is completely predictive of how your team will show up.
Harvard Business Review
SEPTEMBER 6, 2013
What is more important to company success, a strong external focus on customer experiences or an internal focus on effective and efficient operations? Bean have had lots of information about customers for many years that they have used to tailor offerings and services. As a direct marketer we have been good at customer intimacy.
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Six Disciplines
DECEMBER 13, 2013
This small team was one of the most productive, spirited and lively groups I''ve ever known. As organizations increase in size, the leadership team moves from generalists to specialists who are responsible for a particular business area. Customer Intimacy. Attracting Team Members. Effective Communication.
Six Disciplines
MAY 17, 2013
This small team was one of the most productive, spirited and lively groups I''ve ever known. As organizations increase in size, the leadership team moves from generalists to specialists who are responsible for a particular business area. Customer Intimacy. Attracting Team Members. Effective Communication.
Harvard Business Review
JUNE 17, 2015
Yet wanting to be closer with customers, and knowing what actual, operational pathways to take in order to achieve this are two very different things. Consider the battle waged by IBM’s software development teams between competing methods for getting closer to customers. The Future of Operations.
Harvard Business Review
JULY 19, 2017
Without building on the basis of a digital operating model, there is no way to ensure alignment among a company’s digital initiatives. Operational excellence, customer intimacy, or product leadership — successful companies excel in one dimension and perform well in the others.
Harvard Business Review
APRIL 18, 2013
Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. But enhanced marketing capability, by itself, is not sufficient for gaining maximum customer intimacy.
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