Harvard Business Review

FEBRUARY 2, 2018

Customer intimacy. Industrial giants have well-established brands, built strong customer relationships, and signed long-term service contracts. They’ve won the customer’s trust, which is why customers are willing to share data. In short, it is very difficult for a company to disrupt itself.

Industry 8

Industry Software Six Sigma Engineering 8

Harvard Business Review

JUNE 17, 2015

We have shifted from a competitive landscape in which companies are more exclusively focused on external forces affecting their industries and sectors, to one that has become significantly more customer-centric. Consider the battle waged by IBM’s software development teams between competing methods for getting closer to customers.

Products 8

Products Productivity Customer Intimacy Software 8

Harvard Business Review

FEBRUARY 3, 2014

In short, they want to come to the rescue of victory. The technology allows automated cleaning up of large code-bases, and was licensed back to the company by Stanford. Through these kinds of dialogues, entrepreneurs diagnose real pain-points in customers, and end up building products that customers are willing to pay for.

Products 11

Products Productivity Customer Intimacy Benchmarking 11