Strategy Driven

NOVEMBER 19, 2021

There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. Take Amazon for example. marketplace model today.

Retail 120

Retail Supply Chain Software Marketing 120

Strategy Driven

JULY 27, 2020

Growth is almost always achieved by getting new customers, and new customers are almost always achieved by reasonable, effective marketing. That’s why marketing is such an essential thing for startups to nail. When looking for funding at any stage, a strong customer base will make the whole process infinitely easier.

Marketing Strategy 82

Marketing Strategy Marketing PR Stage-Gate 82

Harvard Business Review

OCTOBER 24, 2016

Small startup firms are already developing proprietary technologies — such as machine vision, deep learning, and other innovations —– that could help large investors evaluate opportunities and risks with far greater accuracy and efficiency than was previously possible. How is this state of affairs possible?

Operations 8

Operations Intangible Assets Venture Capitalist Hedge 8

Strategy Driven

JANUARY 24, 2020

There was a time when the entry of an online alternative in a market would scare the hell out of small offline retailers. The time changed, markets evolved, competition became even harsh, and marketplaces required more innovative ways to make money than the mere commissions. Take Amazon for example. It indeed is.

Supply Chain 75

Supply Chain Retail Software Marketing 75

Harvard Business Review

SEPTEMBER 22, 2011

More and more companies are tying incentive pay to customer metrics. TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. Your customer metrics must correlate with financial and strategic goals. One direct marketer learned this the hard way.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

FEBRUARY 23, 2018

Based on this research, I have developed a three-phase model that shows how companies can move beyond rhetoric and take ownership of sustainability. Psychological ownership refers to feelings of possessiveness and connection that we develop toward an appealing object such as a person, company, or even an idea.

Incubator 9

Incubator How To Real Estate Business Model 9

Strategy Driven

DECEMBER 2, 2019

In the business world, focusing strictly on a digital experience will eliminate customer loyalty and emotional connection to a brand. While there’s no denying that technology has amazing advantages to make it easier for the customer in most cases. Make customer satisfaction the driving force throughout the organization.

Company 72

Company P&L Bottom-up Advertising 72

Harvard Business Review

AUGUST 5, 2014

Instead, the last few years have seen a proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. Clear, meaningful insight into the market and the consumer decision journey is job one for today’s CMO.

P&L 10

P&L Banking Marketing Call Center 10