thoughtLEADERS, LLC

MAY 10, 2021

As customers’ needs become more diverse, the managers of the future must adapt to meet their demands. Managing at the right level is the most important element in effective management in the Age of Diverse Markets. Today’s markets are rapidly becoming highly fragmented, reflecting diverse customer needs.

Mass Marketing 65

Mass Marketing Decentralization Management Diversity 65

Harvard Business Review

MARCH 12, 2012

Poor countries will become R&D labs for breakthrough innovations in such diverse fields as housing, transportation, energy, health care, entertainment, telecommunications, financial services, clean water, and many others. Surprisingly, such innovations defy gravity and flow uphill from the poor to the rich.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

SEPTEMBER 14, 2011

The Indian firms we studied promote diversity in their R&D management by hiring external talent to build and oversee their global innovation network. Decentralize and empower global R&D units. Reliance MediaWorks' global creative network is highly decentralized, allowing each design studio head in the U.S. and the U.K.

Globalization 9

Globalization Innovation Decentralization Chemicals 9