Women's Leadership Exchange

AUGUST 28, 2011

He envisions brilliant products and creates and markets them beyond effectively. Second, he is a perfectionist when it comes to both engineering and design. He settles for nothing less than the best, including making his products, marketing, packaging etc. He is the decider. And most of them have accepted this.

Decisionmaking 90

Decisionmaking Engineering Brand CEO 90

Women's Leadership Exchange

OCTOBER 6, 2011

He envisions brilliant products and creates and markets them beyond effectively. Second, he is a perfectionist when it comes to both engineering and design. He settles for nothing less than the best, including making his products, marketing, packaging etc. He is the decider. And most of them have accepted this.

Decisionmaking 77

Decisionmaking Brand Engineering CEO 77

Harvard Business Review

OCTOBER 11, 2013

Much as I want to believe that a glaringly good idea will stand on its merits, I have come to realize that just like any product or service, ideas require good marketing if they’re going to reach their intended customers. New ideas tend to evoke fear and anger – we are programmed to prefer the comfort and safety of established norms.

Innovation 11

Innovation Christensen Decisionmaking CTO 11