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How to Transform a Traditional Giant into a Digital One

Harvard Business Review

The result is the reconstitution or destruction of industries, creation of new market spaces, and reshaping of old industry ecosystems. ” Immelt elevated marketing and digital media when he promoted Beth Comstock to vice chair, while other positions, including that of the CFO, are at the senior vice president level.

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Case Study: When to Drop an Unprofitable Customer

Harvard Business Review

Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. I'm flattered by such an august delegation," Steve said. It should be to win in every one of our chosen markets. Due diligence happens in the field, too.".