Book Review: UnMarketing. Stop Marketing. Start Engaging.
LDRLB
AUGUST 2, 2011
Scott Stratten has a witty, sarcastic and self-depreciating writing style. LeaderLab is partnering with organizational scholars to gather research on the importance of building ethical climates. And UnMarketing: Stop Marketing. Start Engaging is well worth the read. The cover of UnMarketing even caught my eye.
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