Chartered Management Institute

NOVEMBER 15, 2023

Ann also met with Titania Woo of The Hong Kong Management Association to discuss partnership opportunities in the region. Furthermore, Ann was delighted to be able to personally present a number of Chartered Managers and Fellows with their certificates. Learn more here.

Webinar 98

Webinar Education Conference Industry 98

Harvard Business Review

MARCH 12, 2012

Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Phase 2: Glocalization. and which they now sell in Europe and the U.S.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

MARCH 29, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world. By getting the glocal model right, Johnnie Walker reversed a continuing decline and more than doubled its global business in ten years.

Advertising 8

Advertising Glocalization Globalization Brand 8