Development Engineering Prahalad Technology 
Harvard Business Review
APRIL 12, 2012
So how do you sell a more expensive economy car, especially one with an unfamiliar, unproven technology? After the economy-focused first generation car proved the viability of the technology, Toyota had a core insight for the second generation car that cracked this conundrum. in a new way. Forward-looking.
Harvard Business Review
OCTOBER 20, 2011
DuPont sent Donaldson Brown, a promising engineer-turned-finance staffer, to Detroit to sort things out, and sort them out he did. Similarly, production engineers treated their factories royally and their labor as expendable, until unions and labor laws intervened. Therefore: who needs new technology more than the poor?
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