Harvard Business Review

MARCH 21, 2018

That’s because the “loyalty era” of marketing, as we’ve known it, is waning. market alone, companies are losing $1 trillion in annual revenues to their competitors because they are not consistently relevant enough. Maslow sought to map the psychological needs of humans and their motivations.

Loyalty 12

Loyalty Marketing Apparel Maslow 12

Persuasive Powerhouse

OCTOBER 24, 2010

By continuing your own development, you’ll have a better idea of what matters. So, find a mentor, hire a coach, take a 360, read some self-development or leadership books. When this happens they aren’t motivated to update their headshots, create video marketing or present themselves as speakers.

Learning-by-Doing 185

Learning-by-Doing Blog Class Open-book 185

Harvard Business Review

SEPTEMBER 1, 2011

The Great One's well-known words are often repeated in corporate corridors during discussions about understanding market trends. Technologies will change, distribution channels for content will change, usage environments will change. "I skate to where the puck is going to be, not to where it has been" - Wayne Gretzky. Think about it.

Benchmarking 13

Benchmarking Maslow Analysis Trends 13

Harvard Business Review

NOVEMBER 5, 2012

Typically, such boards comprise directors who act distant and detached — traits anathema to a business environment that demands transparency and accountability. We found that boards tend to progress from good-to-great along a four-phase continuum: 1) foundational, 2) developed, 3) advanced, and 4) strategic.

Compliance 9

Compliance Maslow Short-term Long-term 9