Remove Development Remove Environment Remove Marketing Remove Sull
article thumbnail

When a Success Formula Hardens

Leading Blog

When this happens, they are at risk for what Donald Sull calls in Revival of the Fittest , active inertia. Managers often equate inertia with inaction—a passive phenomenon in which organizations change more slowly than their environment or fail to change altogether, like the deer in the headlights. But that rarely happens.

Sull 342