Development, Environment, Maslow and Technology

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Development

Environment

Maslow

Technology

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

MARCH 21, 2018

Abraham Maslow’s oft-quoted “hierarchy of needs” — first published in 1943 — provides a good start. Maslow sought to map the psychological needs of humans and their motivations. And with today’s technologies, companies now have the ability to see and act on these fluctuations in the moment.

Loyalty

Loyalty Marketing Apparel Maslow

People Are the Puck

Harvard Business Review

SEPTEMBER 1, 2011

Technologies will change, distribution channels for content will change, usage environments will change. This is often the reason why thoughtful quantitative analysis that incorporates macro-economic trends, market share, competitive strategies, retail analysis and technological assessments so often misses the mark.

Benchmarking

Benchmarking Maslow Analysis Trends

Leadership Digital

Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

People Are the Puck

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