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Not All Metrics Are Created Equal

N2Growth Blog

Quantitative Return Drivers: Metrics such as Return on Assets (ROA), Return on Equity (ROE), Return on Investment (ROI), Return on Cash (cash-on-cash), and Return on Human Capital (ROHC) will give you more useful information than the static calculations mentioned above.

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End the Religion of ROE

Harvard Business Review

corporation than "what's the ROE on that?" ROE justifies the means. To an extent not widely recognized, it was an equation in the first place that gave ROE the power to dominate not just investment decisions, but an entire business culture. There is no more powerful question in a U.S. Social media spending? Wellness checkups?

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Stop Focusing on Profitability and Go for Growth

Harvard Business Review

Equity cash flows, in turn, are a function of a company’s long-term return on equity (ROE), growth, and the value of shareholders’ equity on its books. If a company’s long-term ROE is anticipated to be the value created by improving pre-tax margins will exceed the value created by accelerating growth.

ROE 12
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Don't Confuse Engagement with User Experience

Harvard Business Review

For example, Twitter (or LinkedIn) may represent a less enjoyable user experience than, say, Facebook but the nature of the engagement they facilitate might mean users spend more time, thought and care with them. Today, innovators hurt themselves by treating "engagement" as a subset of the total UX. Don't make that mistake.

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